The norm.
Creating a norm is a clever trick. It develops a standard ledge that should be carefully walked by anyone who is in the efforts of pulling the static from the dream. (Written with the dreamer in mind.) How does a system prey upon the dreamer? Oh, in so many ways…
What is to be done, then? Well, to take a look at the system, we need first to extract some visions. Social platforms come with an idea (again for the entrepreneur) that they are tools to be used to help push the agenda of the creative. And in many ways they are. But, unlike tools that exist in the shop that do specific tasks, these tools wrap around in a way that work to extract resources from the creative.
Tools need maintenance, right? Sure, but the maintenance costs of social platform predation upon the hearts and minds of the creative so quickly embed into the rituals of what progression is that the justification outranks the thoughtful. Our dollars and time are not the only things being consumed…
Anyhow, work that work that needs working.